Boost your visibility with Google ADS / Bing ADS and more
Natural referencing may not be the “best” strategy for immediate results.
It is therefore recommended to consider other solutions.
SEA can be a good strategy to help increase your sales.
It is therefore recommended to consider other solutions.
SEA can be a good strategy to help increase your sales.
SEA stands for Search Engine Advertising.
Without getting into technical details, SEA involves appearing at the top of Google pages in exchange for payment (payment per click or per impression).
Strategy
Together, we will find the most suitable strategy for your website.
Product Extraction and Import
We integrate your products on Google ADS, including Google Shopping, or Bing Shopping. No bots or automated work: we do this manually for better visibility.
Monitoring and Adaptation
It takes several weeks, or even months, to optimize the profitability of "advertising costs / sales on the store." We will adjust these parameters together.
SEO + SEA + Social Media + Marketplaces = The Winning Formula
Depending on what you sell, your budget, your goals, your time, and your motivation, it is crucial to adopt a strategy that pays off.
Natural referencing is “free”: if your site is of excellent quality, you follow all the SEO strategies and rules, and your business is a “niche,” then you have a good chance of ranking well on Google, and this, for free (Google won’t charge anything).
But this is the case for very few online businesses.
You will surely face competitors, and a price war won’t be enough. You will then need to allocate a budget for paid digital advertising (SEA), marketplaces (CDiscount, Amazon, eBay, Rakuten, etc.), and social media (Facebook, Instagram, TikTok, Snapchat, and even YouTube).
Depending on your goals, we can help and advise you on how to allocate your time and budget.
Example:
If you sell unique creations (jewelry, art, etc.), it would be best to spend a good amount of time on advertising/communication on social media.
If you sell generic products (phone cases, branded glasses, handbags, etc.), against competitors, you will need to compete on prices and offer your products on different platforms, focus on differentiation (by adding, for example, YouTube videos), collaborate with influencers, etc.
There is no shortage of strategies, BUT time and money are limited!